Friday, 9 September 2011

Sleek "Au Naturel" Collection

This is not going to be a long winded review about a recent purchase on the Sleek collection. In fact I am not sure this post will even be counted as a review. This will be a short and not so sweet point about Sleek's new "au naturel" collection.

First of the all, this collection contains the usual; eyeshadow palette, lip gloss/pout polish and a blush. When I first heard Sleek was bringing out a natural everyday type of palette I was quite excited as for a long time I was looking for eyeshadow colours that I could use everyday without having to look like a clown. However I was quite disappointed, when I went into my local superdrug I saw the tester palate and was quite shocked because when I think of sleek I think of a brand that is for darker skins. I cannot say this applied to this particular palette:

I can honestly say I do not like this palette at all. I would only consider 3 perhaps 4 of the colours on this palette a nude/natural shade for darker skins, the other 8/9 shades would not look natural. I know sleek is trying to branch out and cater to other skin tones but to be frank this is so NOT on. I am even going to nit pick on the model they had used;

 she is light skinned! I mean come on now!? In my opinion this will make most people think that this natural palette is actually natural for person of her shade or close to her shade...

 Now about the blush, called Suede:

 this is not a colour that I would suggest for a dark skinned person at all, it would just look too ashy.

Finally the pout polish "Bare Minimum":

I shall repeat myself, this does not look like an effortless nude colour. I am going to assume Sleek thinks this is one of those one-shade-suits-all colours. Well not in my opinion.

 Do not get me wrong I normally really love Sleek products, but recently I have noticed some things which has been a reoccurring theme for cosmetic brands that are directed to darker skinned females or women of colour, and that is FORGETTING ABOUT WOMEN OF COLOUR (pardon my caps).

Sleek has done many correct things with its marketing, which has clearly worked so well, as a whole range of races have grown to love the brand, due to it being known for their affordable yet highly pigmented products. This time however, it seems that they have failed as they have tried hard to branch out but made the massive mistake of making the shade seem almost exclusive to a light skin/Caucasian market.

If this natural/nude collection is going to made as a permanent fixture to sleek, I suggest they do this: have three different shade models one light, one dark and one medium as the faces of the nude collection. . I suggest this because I feel that by using the one model people will assume that the collection is specified or is more suited to the person of that shade.We all know that nude of a dark skin person will not be a nude of a light skinned person Secondly for the pout polishes there should be possibly two or three shades same goes for the blush. Lastly the darker shades of the eyeshadow could be perhaps more pigmented and it might be better not to have the black eyeshadow in the collection as it is a waste of space. Black is not nude for neither light or dark skinned people.

There rant over.Sorry if it was not the "omg I love this product" type of review but truth has to be told, and it is constructive criticism for sleek.

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